1. Focus on quality and all else will follow.

Since the beginning, we've been focused on providing the best quality possible. From our artisanal small batch beginnings to our current state-of-the-art facility where our hand-crafted heritage is infused with science to achieve the most consistent high quality products possible.

2. It's best to do one thing really, really well.

We invest a large portion of our resources into increasing quality, consistency, traceability, and capacity. With millions invested into solving e-liquid manufacturing questions, we know what we do well and how we can do it better. Through our efforts, we have been able to provide continuous improvements to a process that already takes the guesswork out of manufacturing. Our dedication to improving these processes helps us apply what we've learned.

3. We set our sights for the stars.

We set goals that seem unreachable, and extend ourselves to achieve them because in doing so, we might exceed them. Being great at manufacturing is a starting point, not the end goal. CRFT has always been and will always be in the pursuit of quality.